MetaShield LLC, a specialist in advanced materials, has announced the launch of MetaShieldCLEAN, “a fully transparent, nanotechnology-based coating that repels a significant amount of the stains, dust and dirt which typically accumulate on consumer packaging during ordinary use.” The company says the patent-pending coating is ideal for the cosmetics industry, “where the appearance of the product post-sale enhances and preserves brand value.” 
 
According to Martin Ben-Dayan, CEO of MetaShield LLC, “Cosmetics companies understand that the package is their face to the world, and products that make consumers look fabulous should also look fabulous, even after purchase and everyday use.”
 
The MetaShieldCLEAN formula also has a low volatile organic compounds (VOC) high solids content, which is a sustainable and environmentally friendly alternative to other aqueous or solvent-based clear coatings.
 
“Competition within the cosmetics industry is fierce, with considerable investments being made in brand image and package design,” said Ben-Dayan. “Manufacturers realize that to maintain consumer loyalty, the high-quality perception of their products also needs to extend beyond the point of purchase, and address the overall consumer experience. MetaShieldCLEAN enables designer cosmetics vessels to maintain their beauty and brilliant artistry well after purchase by dramatically reducing the accumulation of dirt and smears.”
 
MetaShield’s research team tested MetaShieldCLEAN by applying the nanotech coating to cosmetics packaging and exposing them to common sources of dirt, dust and staining agents – including blush, foundation, eye shadow, nail polish, and even permanent markers. In addition to repelling dirt and stains, the company says MetaShieldCLEAN-coated products have been shown to be much easier and faster to clean in lab testing.
 
According to MetaShield, most plastic packaging is currently coated with commonplace UV lacquers whose primary function is to enhance scuff and scratch durability. In addition to enhancing cleanliness, MetaShieldCLEAN has also proven to be more scratch and scuff resistant than the standard coatings used by consumer packaging manufacturers in cosmetics and other industries.
 
 
 
PHOTO: MetaShield shows how the compact on the right treated with MetaShieldCLEAN, retains a clean look.